Jack Eiselt

Copywriter

Hey website fans!
Thanks for stumbling onto mine.

Incredible.
Serendipitous.
Like ships in the daytime.

I’m a copywriter, but you knew that.
It says it at the top of the friggin’ page.
What does it MEAN??

I turn big topics into simple concepts.

I inject emotion into the otherwise boring.

I write snappy little paragraphs with a mix of long and short sentences.
For the drama.

I speak the language of designers and I think like a strategist (I used to be one after all).

But before all else — I’m a good friend.

Got a project, a job opening, or one too many coffees? Let’s meet up!

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T Brand + MassMutual — Audio Campaign in New York Times Podcasts

These spots laddered up to a broader campaign aiming to show how MassMutual normalizes taboo financial conversations.

So how do you make daunting topics a little more approachable? Using humor. Our team took a comedic approach to the entire campaign, just as I did with these three audio ads in "The Daily" and "The Ezra Klein Show" podcasts.

I wrote each :30s spot with a specific audience persona in mind, from a couple entering the "new baby phase" to a parent entering the "saving for college phase."