Bumble
We set out to help singles thrive in 2025 with actionable dating strategies and earnest advice from the people most qualified to offer it:
Bumble’s real users.
We tapped Bumble’s 2025 dating trends report, which surveyed more than 40,000 Gen Z and Millennial users about their dating lives.
I pulled the most compelling insights from the report and wrote a two-page spread in the Sunday Times to present them.
This also extended to ads that ran before Wordle for a month-long flight.
We made a big splash on “Dating Sunday,” the first Sunday of the year and the biggest day for dating app downloads.
The Results:
3.8MM impressions
76k clicks
New RFP the following quarter